I was recently asked to speak to the staff of WTBU, the student-run radio station at Boston University. What follows are my notes for what I considered sort of a pep talk.
I love radio because it’s the ‘magic medium.’ In some ways, it’s the most intimate medium.
You really feel this when you listen with your ear buds – or headphones, for oldsters such as myself. It’s like inviting a stranger into your skull.
Radio is also under appreciated. We might ask someone about radio and they’d say, “Oh hell, I never listen to radio.” Then we’d ask to count the radios in their house, and there would be 16 of them. That’s the case in my house, at least.
Radio really put the mass in mass communication
Think about how communication began. We were a bunch of sweaty and unhygienic cave persons. We made sounds, but they were usually in response to something – perhaps when a mastodon boardchecked you on the way to the salad bar.
But then, one day, a cave person made that greatest of all discoveries. He or she made a sound that had a meaning. Suddenly, a sound could mean a thing.
“Unh!” suddenly meant much more than unh! Maybe it meant, “Have you seen my keys?” or “Are you sitting on the remote?”
What a liberating moment that must have been. Cue Richard Strauss. I’m having a 2001: A Space Odyssey flashback.
At another point, someone invented writing, and that freed us from limitations of time and space. Lots of scholars have written about that and imagined that moment. (I’m thinking Wilbur Schramm, Carl Sagan, and maybe some other dudes and dudettes.)
So ponder that moment your own bad self. Imagine it. Hell, go ahead and grok on it.
We were no longer limited to our signal fires – or as far away as our SHOUT could be heard
And that led, eventually, to radio.
Writer Edward Jay Whetmore called it “the magic medium.” True that, Brother Edd. (He likes the double D’s.)
I like to think that radio was as revolutionary socially as it was technologically.
Just think about it. For the first two-thirds of the 20th century, we were an apartheid nation.
We don’t often use that term when talking about the United States, but that’s what we were.
We had separate water fountains, separate bathrooms, separate schools. And the United States Supreme Court said it was all right. Things could be separate, as long as they were equal.
Think about that era and the self-delusion of that time. I admire people who challenged the status quo.
Journalist Harry Golden was one. He wrote about the civil rights movement in his odd little newspaper, The Carolina Israelite. Satire was his primary weapon.
Golden came up with “plans” to resolve the racial issues in the South.
For example, he noticed that black people and white people could shop in the same store, but black people couldn’t sit at the same lunch counter as white people. The problems occurred, he realized, when people sat down. So he suggested ripping out all the chairs in stores. He called this the Vertical Negro Plan.
He also noted that in communities where there was a lot of black-white animosity that white people didn’t object when an Indian person – someone dark-skinned but wearing a turban – moved into a white neighborhood. He suggested issuing turbans to all African Americans. He called this the Turban Plan.
He also noticed, in that separate water fountain era, that if the whites-only fountain had an out-of-order sign on it, white people had no problem drinking from the “colored” fountain. He called this the Out of Order Plan
That reminds me of the time Golden was visiting his son in Gainesville, Florida. He was taken to the emergency room for some reason and as he lay on the table, he looked up and saw three thermometers in a rack on the wall. They were labeled “white,” “colored” and “rectal.” This was a sign of hope, he eventually wrote. It was a sign of gradual integration. (It was also a sign that all assholes are alike.)
OK, so let’s get back to that foolish concept of a society that is “separate but equal.” You’ve got to admit it was easy to maintain. Set up different schools. Don’t rent to black people in this neighborhood. Write ordinances that tell us where black people sit on the bus . . . .
Those were Jim Crow laws. But there was something that didn’t obey Jim Crow laws: The air.
We can’t regulate the air, and radio travels through the air.
They couldn’t legislate what you listened to in your home.
At night, that weird thing happens. I’m not an engineer, so I can’t explain it technically. I just always thought of it as a magic time. After dark, suddenly you could hear voices from all over the place, voices you couldn’t hear during the day.
You could hear WLAC in Nashville all the way from Tallahassee to the Canadian border.
Imagine you’re Bob Zimmerman, a high school kid in Hibbing, Minnesota. There isn’t a single black person in town. But at night, up in your room, you hear the music of black America on WLAC. That makes you want to hear more and know more. And that eventually makes you want to become Bob Dylan.
And even earlier: Imagine you’re a black kid living in segregated St. Louis. You listen to the ‘Grand Old Opry’ on WSM radio and hear the voices of the old, weird America. And though you’re black, you grow up steeped in the white traditions of country music. That’s why — when you grow up and become Chuck Berry – all of those great rock’n’roll songs you write carry that narrative tradition borrowed from white country music.
Black America met White America through music, through the music played on radio. Once we were all dancing to the same beat, Jim Crow laws didn’t have a chance.
The walls came tumbling down. Separate was inherently unequal.
So think of radio as the most subversive medium. It played a huge and often unheralded part in igniting a social revolution.
Radio also gave me my love of music.
Growing up when I did, when radio wasn’t stratified the way it is today, I could turn on the No. 1 AM station in Dallas and hear Frank Sinatra followed by James Brown followed by The Beatles followed by The Supremes followed by Dean Martin followed by Otis Redding . . . . and on.
Young people think I’m a crackhead when I tell them what radio was like when I was a kid. But I’m not making up this stuff.
It was anarchy, and we’ll never hear the likes of it again.
So the next time you sit down behind your engineering board or pull the microphone close and prepare to go on the air, just say this to yourself: “Radio changed the world. I work in radio.”











